Part 3: Leveraging Mobile Data & Analytics for Omnichannel Experiences

Part 3: Leveraging Mobile Data & Analytics for Omnichannel Experiences

In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. I already went over part 2, how offering tailored mobile app content is crucial in your omnichannel success.  For part 3, I’ll explain how to leveraging mobile data & analytics that supports exceptional omnichannel experiences.  If businesses wish to succeed in the mobile revolution, they must manage and measure mobile data with the right metrics and processes. (more…)

Key Takeaways from eTail West Mobile Summit

Key Takeaways from eTail West Mobile Summit

Despite the cold, rainy day in Palm Springs – it was warmer in Boston when I left for eTail than it was here! – there was some great discussion at the eTail West Mobile Summit regarding how retailers are evolving their customer engagement strategies with mobile tactics. Having the opportunity to host one of the roundtable discussions focused on Proximity Marketing, I picked up some key takeaways on how mobile and proximity technology is impacting retailers. Here’s a quick summary of those discussions. (more…)