The automobile industry is drastically changing. Once upon a time, customers used to plot out an entire day just to shop for a car at a local dealership. Often customers made a series of visits before officially purchasing their perfect automobile.
Mobile Analytics – It’s no surprise that we’re living in a data-driven world. Mobile apps have become a central, irreplaceable part of our lives. Apps literally where we spend the most of our digital time with an astounding 90% figure according to ComScore.
Mobile analytics is something brands can’t neglect. Why? Look at the stats. Google has recently reported that, “1 in every 4 apps is never used.” If you’re in that 25% bracket, spend loads of time and money nor do you know how your app is performing, then get ready for app disaster. (more…)
After a few months of hard work, our team celebrates with a toast to our beautifully designed and revised edition of Mobile Analytics. To kick things off, we wanted to share a small preview:
Without revealing too much in the video, MobileBridge Analytics has a
New asset comparison engine.
Marketers have a comparison tool showing up to 4 different assets all at once. Real-time. And with different views/graphs.
For example, the data shows a marketer how many users answered a customer feedback survey. The survey can be triggered after departing a store. By using indoor beacons, MobileBridge analytics data shows how many nusers answered a survey. Or it shows the amount of triggered surveys in a region via geo-targeting. Another example, MobileBridge analytics compares how many customers viewed a photo-rich gallery. Or how many customers watched a product video. It doesn’t matter if assets are used in the same workflow or not. It’s ultimately up to the marketer to choose any which asset to compare…
MobileBridge assets include, but not limit to, coupons, banners, photo galleries, 3D product spins, vouchers, surveys, polls, games (slot machine, dice, puzzles). Additionally, push messages, 3D product models, videos, loyalty points, etc. – all native designed to be displayed in a pixel perfect way on the screen of the mobile device – thus, delivering a very rich app experience to the customer.
Through this asset comparison machine, marketers are able to gain insight, compare data through split A/B testing, and drill down data. At the same time, marketers can evaluate which assets work best for user engagement. In addition, MobileBridge Analytics data allows integration with some of the most recognizable solutions like SalesForce, MS Dynamics and Hybris. With these powerful integrations, data populates between MobileBridge and the respective platform giving the mobile marketer a 360 customer view.
For example, if a marketer creates a customer feedback survey through MobileBridge, such data filled out by the mobile user becomes extracted from MobileBridge. Then that data gets pushed into the CRM platform (through an enabled integration). Therefore, this synchronization of CRM and mobile survey data gives the marketer a wider customer view.
If you want to see more of the latest features in MobileBridge Analytics, I encourage you to
Download our Advanced Analytics Cheat Sheet below.ADVANCED DATASHEET HERE
At MobileBridge we’re thrilled to announce our latest edition to our Mobile Marketing Automation platform- persona-based workflows- a fundamental tool for marketers (like you) to use as you create exceptional mobile journeys for your app users. Before we dive into the details on what our workflow tool entails and how you can build epic journeys, let’s reinforce what the term “workflow” actually means by definition. (more…)