Why You Need an Integrated Mobile Loyalty Program for Your App

Why You Need an Integrated Mobile Loyalty Program for Your App

Loyalty will never be the same.  Ever since the introduction of the smartphone, brands are still perplexed on how to use sustain or increase loyal customers.  With so much information online and brand choices to choose from, people are turning to their mobile devices to make purchase decisions by the millisecond. In this blog post, we’ll reveal why it’s especially important for Retailers as well as Quick Service Restaurants to deploy an integrated loyalty program in order to compete and win customers.  With an integrated loyalty program, the marketer can take full control of their overall omnichannel marketing strategy and therefore, offer the best customer experiences. (more…)

10 Split A/B Test Tips That’ll Skyrocket Your App Store Optimization (ASO)

10 Split A/B Test Tips That’ll Skyrocket Your App Store Optimization (ASO)

Before marketers or app publishers can even think about their mobile engagement plan, they must facilitate a fantastic App Store Optimization (ASO) strategy. ASO is an expansive subject with a multitude of resources available online, but it can be downright overwhelming to keep up with the trends and research.  ASO needs to be beyond keyword refinement and the usage of different app screenshots to split A/B test.  That’s why we’re happy to welcome mobile marketing expert, Liza Knotko, from SplitMetrics, who’ll share her top 10 best practices in ASO split A/B testing. (more…)