Loyalty will never be the same. Ever since the introduction of the smartphone, brands are still perplexed on how to use sustain or increase loyal customers. With so much information online and brand choices to choose from, people are turning to their mobile devices to make purchase decisions by the millisecond. In this blog post, we’ll reveal why it’s especially important for Retailers as well as Quick Service Restaurants to deploy an integrated loyalty program in order to compete and win customers. With an integrated loyalty program, the marketer can take full control of their overall omnichannel marketing strategy and therefore, offer the best customer experiences. (more…)
Your customer is your lifeline. As cliche as it sounds, one small mistake could cost your business big time. Rather than looking to the things that make good customers experiences, we’ll negate that and reveal three ways which definitely ensure bad customer experiences. With ever-changing consumer habits with respect to mobile technology, customers expect you to be there every micro moment. It’s no longer about ‘mobile marketing’, but rather ‘marketing in a mobile age’. (more…)
Before marketers or app publishers can even think about their mobile engagement plan, they must facilitate a fantastic App Store Optimization (ASO) strategy. ASO is an expansive subject with a multitude of resources available online, but it can be downright overwhelming to keep up with the trends and research. ASO needs to be beyond keyword refinement and the usage of different app screenshots to split A/B test. That’s why we’re happy to welcome mobile marketing expert, Liza Knotko, from SplitMetrics, who’ll share her top 10 best practices in ASO split A/B testing. (more…)
Location technology – or also known as proximity marketing – has changed the way we experience the online and offline world forever. Until recently, we’ve not been able to target people based on location with the power of their mobile device. Thus, location technology is particularly interesting when applied in industries like Retail or Quick Service Restaurants (Fast Food). Both industries have a dire need to fulfill great omnichannel customer experiences, and location-based targeting is a key piece to a successful plan. Here are three ways you can leverage location-based technology to deliver great customer experiences, at the right moment and increase traffic to your stores.
Ah…It’s that time of year. Sun is out. Vacation season is here. While we’re browsing online for weekend getaways by car or flights across the ocean, vacation planning takes a lot of work, research, and preparation. Travel apps are increasingly becoming a source of vacation planning while we’re on the go. At best, a travel app inspires us for these ‘excited-to-go’ mobile moments. Or at worse, they can bore us to death and then we don’t open the app again. Uninstall. Delete. Ouch. That’s the worst thing that could happen to a travel brand, just as bad as that poor review we might write on the app store… (more…)