Despite the cold, rainy day in Palm Springs – it was warmer in Boston when I left for eTail than it was here! – there was some great discussion at the eTail West Mobile Summit regarding how retailers are evolving their customer engagement strategies with mobile tactics. Having the opportunity to host one of the roundtable discussions focused on Proximity Marketing, I picked up some key takeaways on how mobile and proximity technology is impacting retailers. Here’s a quick summary of those discussions. (more…)
MobileBridge is happy to announce our partnership with GrowITApp, a Turin-based company and spin-off of software company Synesthesia – one of the few in Italy offering customized marketing and technology solutions to its customers for app promotion, user engagement, app store optimization (ASO) and app analytics.
The new partnership will allow GrowItApp to integrate marketing automation technologies with user engagement processes, in order to create a more fulfilling, customized and personalized user experience. Mobile marketing is rapidly growing and in the first quarter of 2016, over 17.2 billion apps were downloaded worldwide, 8 percent more than in the same period of the previous year.
The exponential growth in downloads brings a growing number of applications that are abandoned immediately after the first use. A recent survey from eMarketer has shown how 30 days after download, the retention rate fell from 42 percent in June 2015 to 37 percent in June 2016.
“In the current scenario,” commented Synesthesia CEO Francesco Ronchi, “it’s obvious how app engagement takes on a central role in mobile marketing strategies. We are confident that this new partnership will allow us to be more competitive in offering our customers a better service with enhanced technology to address the current needs of the mobile market”.
GrowItApp is an Italian digital agency with a Mobile First approach. Its mission is to help companies to succeed in mobile market thanks to a team of experts dedicated to finding the best marketing and technology solutions for APP STORE OPTIMIZATION, APP PROMOTION, USER ENGAGEMENT and all that serves to ANALYSE AND INCREASE THE ROI of Mobile Apps. Growitapp is based in Turin (IT) and is a part of Synesthesia Srl. www.growitapp.com
It’s been an amazing year for mobile innovation and MobileBridge is proud to have partnered with some of the industry’s leading organizations to deliver amazing mobile experiences for customers. Mobile development firms and digital agencies alike have contributed to the progress of the MobileBridge solution by not only providing services to successfully leverage MobileBridge capabilities, but also develop complementary capabilities that provide a total solution to key mobile challenges in the market. (more…)
Mobile has changed everything. When I think about life 10 – heck just 5 – years ago, my reliance and addiction to my mobile phone has raised to stalker-obsession levels. But what does “mobile” mean for organizations and how do they adapt to our mobile-device-obsessed culture today?
The beauty of it is – everyone’s adaptation and adoption of “mobile” is a bit different. How we use it, measure it, define success for it – all differs. But therein lies the challenge for organizations to plan and define strategies to not only embrace but also drive real business results through mobile.
That’s why we have kicked off the first annual Mobile Engagement Trends Survey. We want to hear from you on how you address “mobile” for your organization.
Take a few minutes to fill out the brief survey. We’ll show our appreciation by sending you a hot-off-the-presses copy of the final comprehensive report so you can stay ahead of mobile trends in 2017.TAKE SURVEY
After a few months of hard work, our team celebrates with a toast to our beautifully designed and revised edition of Mobile Analytics. To kick things off, we wanted to share a small preview:
Without revealing too much in the video, MobileBridge Analytics has a
New asset comparison engine.
Marketers have a comparison tool showing up to 4 different assets all at once. Real-time. And with different views/graphs.
For example, the data shows a marketer how many users answered a customer feedback survey. The survey can be triggered after departing a store. By using indoor beacons, MobileBridge analytics data shows how many nusers answered a survey. Or it shows the amount of triggered surveys in a region via geo-targeting. Another example, MobileBridge analytics compares how many customers viewed a photo-rich gallery. Or how many customers watched a product video. It doesn’t matter if assets are used in the same workflow or not. It’s ultimately up to the marketer to choose any which asset to compare…
MobileBridge assets include, but not limit to, coupons, banners, photo galleries, 3D product spins, vouchers, surveys, polls, games (slot machine, dice, puzzles). Additionally, push messages, 3D product models, videos, loyalty points, etc. – all native designed to be displayed in a pixel perfect way on the screen of the mobile device – thus, delivering a very rich app experience to the customer.
Through this asset comparison machine, marketers are able to gain insight, compare data through split A/B testing, and drill down data. At the same time, marketers can evaluate which assets work best for user engagement. In addition, MobileBridge Analytics data allows integration with some of the most recognizable solutions like SalesForce, MS Dynamics and Hybris. With these powerful integrations, data populates between MobileBridge and the respective platform giving the mobile marketer a 360 customer view.
For example, if a marketer creates a customer feedback survey through MobileBridge, such data filled out by the mobile user becomes extracted from MobileBridge. Then that data gets pushed into the CRM platform (through an enabled integration). Therefore, this synchronization of CRM and mobile survey data gives the marketer a wider customer view.
If you want to see more of the latest features in MobileBridge Analytics, I encourage you to