Our Partner, Alex Sbardella, Consultancy Director at Red Ant, a retail SaaS company based in the UK, has kindly contributed a guest post to our blog. In his post, he breaks down the famous argument- What’s better, Mobile web or mobile apps? Find out which channel prevails and takes all. (more…)
MobileBridge is happy to announce our partnership with GrowITApp, a Turin-based company and spin-off of software company Synesthesia – one of the few in Italy offering customized marketing and technology solutions to its customers for app promotion, user engagement, app store optimization (ASO) and app analytics.
The new partnership will allow GrowItApp to integrate marketing automation technologies with user engagement processes, in order to create a more fulfilling, customized and personalized user experience. Mobile marketing is rapidly growing and in the first quarter of 2016, over 17.2 billion apps were downloaded worldwide, 8 percent more than in the same period of the previous year.
The exponential growth in downloads brings a growing number of applications that are abandoned immediately after the first use. A recent survey from eMarketer has shown how 30 days after download, the retention rate fell from 42 percent in June 2015 to 37 percent in June 2016.
“In the current scenario,” commented Synesthesia CEO Francesco Ronchi, “it’s obvious how app engagement takes on a central role in mobile marketing strategies. We are confident that this new partnership will allow us to be more competitive in offering our customers a better service with enhanced technology to address the current needs of the mobile market”.
GrowItApp is an Italian digital agency with a Mobile First approach. Its mission is to help companies to succeed in mobile market thanks to a team of experts dedicated to finding the best marketing and technology solutions for APP STORE OPTIMIZATION, APP PROMOTION, USER ENGAGEMENT and all that serves to ANALYSE AND INCREASE THE ROI of Mobile Apps. Growitapp is based in Turin (IT) and is a part of Synesthesia Srl. www.growitapp.com
It’s been an amazing year for mobile innovation and MobileBridge is proud to have partnered with some of the industry’s leading organizations to deliver amazing mobile experiences for customers. Mobile development firms and digital agencies alike have contributed to the progress of the MobileBridge solution by not only providing services to successfully leverage MobileBridge capabilities, but also develop complementary capabilities that provide a total solution to key mobile challenges in the market. (more…)
We’re excited to officially announce our partnership with Synesthesia, a firm located in Torino, Italy which specializes in design and development for mobile, web and eCommerce solutions. Synesthesia has worked with big A-list brands including, but not limited to Eataly, Ferrero, British Telecom and an additional partner of ours, Portal Tech Reply. With this new partnership, our respective solutions will empower brands to drive exceptional mobile experiences while delivering responsive design, premier development and integration across the web, eCommerce, in-store and mobile space.
According to a recent quote from a Google report, “Companies that have captured the full customer journey by integrating multiple sources of data are generating up to 8.5X higher shareholder value.” MobileBridge integrates data to/from eCommerce, POS, and loyalty solutions, while Synesthesia integrates with, including but not limited to, cloud services, social media (Facebook, Twitter, Youtube, etc.) and marketing automation platforms.
Naturally, the partnership is a match considering the advantage of massive integration across platforms from both companies while leveraging the bond of exceptional omnichannel experiences paired with mobile marketing automation. The new mobile-first generation is demanding and likewise, it’s an ambitious undertaking. However, if brands take on the undertaking as an opportunity by adopting smart solutions like MobileBridge and Synesthesia, then brands can unlock amazing growth and capitalize a piece of the multi-billion dollar-worth mobile market. If you’re interested in becoming a partner with us, please see our partner page here. https://www.thinkwithgoogle.com/research-studies/why-customer-analytics-are-key-creating-value.html