The MobileBridge team returned from Future Stores London energised and excited for the next generation retailers.  As a Gold Sponsor, the team was able to speak with leaders from some of the most innovative retail companies in the UK, and came back with some great insights.

The bar for great customer experiences is so high, unfortunately,  many retailers are still catching up with giants like Amazon and ASOS. While most retailers already know it’s all about being ‘mobile-first’, understanding why customers are deeply unsatisfied extends more than just being mobile-friendly. 
It starts with committing to a powerful omnichannel strategy. Customers want a holistic experience, so looking at marketing channels as separate silos isn’t the solution.  Rather, retailers need to see mobile as the keystone of an omnichannel strategy that allows them to offer great experiences online and offline.  That is where the change happens.
“IT’S NO LONGER ABOUT MOBILE MARKETING. IT’S ABOUT MARKETING IN A MOBILE AGE.” – Mobile Marketing Association

Despite the retail challenges discussed at the event, we found the story of Sephora by Simon Torring inspiring. His presentation perfectly demonstrated both the opportunity and challenges of providing a well-executed, true omnichannel retail strategy.

We partnered with FutureStores because of its’ focus on technology in the retail sector. This year we saw a wide range of topics from inventory and staff management through to augmented and virtual reality. We learned about the struggles that technology and disruption are causing to traditional business models.  Likewise, we know that retailers have to adapt at an ever-increasing pace. Today’s customer is demanding and expects a flawless and consistent experience whenever and however they chose to interact with your brand.

Ready for the next step? Download The Retailer’s Playbook on Omnichannel Marketing.

omnichannel marketing

 

DOWNLOAD MY OMNICHANNEL PLAYBOOK

%d bloggers like this: