Before marketers or app publishers can even think about their mobile engagement plan, they must facilitate a fantastic App Store Optimization (ASO) strategy. ASO is an expansive subject with a multitude of resources available online, but it can be downright overwhelming to keep up with the trends and research. ASO needs to be beyond keyword refinement and the usage of different app screenshots to split A/B test. That’s why we’re happy to welcome mobile marketing expert, Liza Knotko, from SplitMetrics, who’ll share her top 10 best practices in ASO split A/B testing. (more…)
In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. I already went over part 1, how connecting your mobile data with your eCommerce or CRM data unlocks a full 360 view of your customers. For part 2, I’ll explain how offering tailored mobile app content is crucial in your omnichannel success.
Pirelli is the fifth largest tire manufacturer in the world with a presence in 160+ countries. Pirelli generates a whopping (€) 6B+ in revenue annually with 19 manufacturing sites and a network of around 10,000 distributors and resellers. With such a world-renowned brand image, Pirelli needed that impactful brand image translated through their mobile efforts. Therefore, they turned to MobileBridge to help them refine customer data, nurture customers as well as reinforce their brand image through the most important medium today, mobile. (more…)
Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users.
Our Partner, Alex Sbardella, Consultancy Director at Red Ant, a retail SaaS company based in the UK, has kindly contributed a guest post to our blog. In his post, he breaks down the famous argument- What’s better, Mobile web or mobile apps? Find out which channel prevails and takes all. (more…)