“Progress Through Technology” is the company ethos for German-based leading luxury performance auto manufacturer, Audi. As the core belief that drives the development of every vehicle, it is also seen through their innovative marketing approach, including most recently their development of mobile applications to drive customer engagement. As a result, Audi has increased sales, drove higher conversion rates, and gained new customer insight. (more…)
The automobile industry is drastically changing. Once upon a time, customers used to plot out an entire day just to shop for a car at a local dealership. Often customers made a series of visits before officially purchasing their perfect automobile.
Recently this year, we had the chance to host, Chenli Yang and Benjamin Carraud who work for a firm called TinMen Partners – a MobileBridge Partner – with offices in Paris and Shanghai. Both of them are stationed in Shanghai, China and have successfully leveraged the MobileBridge platform in a number of FAW-Volkswagen China apps. We’re excited to share their story and the groundbreaking work they did with FAW-Volkswagen China through an extended case study and interview. (more…)