How Beacons Influence the Customer Experience

How Beacons Influence the Customer Experience

It’s a Saturday afternoon. I’m going to my favorite clothing retailer. As soon as I walk inside, I hear a beep. It’s a “Welcome Back, Kate!” in-app message. Curiously, I click the in-app message. Afterward, I’m redirected to the retailer’s mobile hybrid app.  I see my loyalty points listed. In fact, I’ve already accumulated 250 points. Therefore, I’ve also leveled up a “Fashionista” status because I visited the store more than 3 times in November. Additionally, I opened the app more than 5 times and explored the new Fall arrivals both in their store and app. (more…)

How Can Retailers Drive Footfall Traffic Back Into Stores?

How Can Retailers Drive Footfall Traffic Back Into Stores?

Retailers are just starting to scratch the surface with the relation between in-store sales and location technology. Many retailers expect location-based technologies to reap fruitful profits by driving customer footfall traffic in-stores. But generally, it doesn’t live up to their expectations.  So how can retailers drive footfall traffic back into stores and make loads of revenue with location technology?

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