3 Things You Should NOT Do With Your CPG Mobile App

3 Things You Should NOT Do With Your CPG Mobile App

The Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) industry is experiencing a major shift in the marketplace due to technology.  As consumers continue to uphold mobile as an irreplaceable aspect of their daily lives, FMCG must adapt technologically with the times. 235 billion apps were downloaded in the year of 2015! In fact, consumers spend almost 90% of their time in apps rather than mobile sites and television. (more…)