You’re probably well aware that the Marketing Technology landscape has rapidly grown at an unprecedented rate in recent years. With currently over 5000 MarTech vendors to choose from, the solutions are wide ranging from advertising, content, data, social, management, and mobile just to name a few. Despite the growth from 150 vendors in 2011 to 5000 this year, 2017 is proving that marketers need solutions that allow them to excite prospects, differentiate their brand in the crowded marketplace, delight end-users and scale up easily. Here are the key things to consider when looking to purchase your next MarTech solution.
Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience and deals right on the spot, the competition in fast food is absolutely insane. How does a QSR brand stand out from the crowded marketplace while still maintaining and ideally, growing market share? Look no further. If you’re concerned that adopting new technologies will sabotage traditional couponing methods, we’d like to explain the contrary. It’s not about substituting old couponing methods, but rather augmenting new mobile-first methods that’ll fulfill great omnichannel experiences. And with great omnichannel experiences, customers will stray away from your competitors for something seamless, more meaningful and more economically advantageous. Afterall, who doesn’t like an awesome deal on fast-food triggered straight to their phone?
Mobile Commerce is exploding exponentially as you read this. Every segment in retail had a double-digit year-over-year growth in sales from mobile. And the leading 25% of mobile retailers saw 50% of their sales from mobile (Criteo). Hence, a mobile commerce strategy is more important than ever in order to stay competitive in today’s market. (more…)
The fight prevails. As technology advances, the modern-day CMO scrambles to makes tough decisions on fulfilling their customers’ needs and wants. With many challenges to overcome in the wake of mobile, CMOs must consider new and unfamiliar solutions to resolve such challenges. We’ve highlighted the top 3 challenges and reveal their unique resolutions. (more…)
In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. I already went over part 2, how offering tailored mobile app content is crucial in your omnichannel success. For part 3, I’ll explain how to leveraging mobile data & analytics that supports exceptional omnichannel experiences. If businesses wish to succeed in the mobile revolution, they must manage and measure mobile data with the right metrics and processes. (more…)