In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. In part 1, I’ll explain how connecting your mobile data with your eCommerce or CRM data unlocks a full 360 view of your customers. This connection enables you to better engage your customers with ultra-personalization. (more…)
Did you know that 80% of app users churn [leave] within 90 days? App retention is a real problem for mobile marketers. There’s no one-trick pony to increase app retention. There are countless and creative ways to increase app retention. Check out these three tips below. (more…)
2017 will be the year of mobile engagement. But how far have we come? What are the significant trends in mobile technology that will turn our world upside down? Our Mobile Marketing Trends 2017 Report divulges opportunities for mobile success in the coming year.
Turning mobile web visitors into native app users is no easy feat. Here’s how to set up a viable user acquisition strategy and learn how it adds increased value to your bottom line.
Your app users are changing by the day. Across the world, billions of mobile activities happen in milliseconds. However, are you offering app users something that does more damage than good? Like something that ultimately drives users to abandon, delete or uninstall? Better see the list below. Here are 3 things you should NOT give your app users. (more…)