Ah…It’s that time of year. Sun is out. Vacation season is here. While we’re browsing online for weekend getaways by car or flights across the ocean, vacation planning takes a lot of work, research, and preparation. Travel apps are increasingly becoming a source of vacation planning while we’re on the go. At best, a travel app inspires us for these ‘excited-to-go’ mobile moments. Or at worse, they can bore us to death and then we don’t open the app again. Uninstall. Delete. Ouch. That’s the worst thing that could happen to a travel brand, just as bad as that poor review we might write on the app store… (more…)
The fight prevails. As technology advances, the modern-day CMO scrambles to makes tough decisions on fulfilling their customers’ needs and wants. With many challenges to overcome in the wake of mobile, CMOs must consider new and unfamiliar solutions to resolve such challenges. We’ve highlighted the top 3 challenges and reveal their unique resolutions. (more…)
In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. I already went over part 1, how connecting your mobile data with your eCommerce or CRM data unlocks a full 360 view of your customers. For part 2, I’ll explain how offering tailored mobile app content is crucial in your omnichannel success.
Pirelli is the fifth largest tire manufacturer in the world with a presence in 160+ countries. Pirelli generates a whopping (€) 6B+ in revenue annually with 19 manufacturing sites and a network of around 10,000 distributors and resellers. With such a world-renowned brand image, Pirelli needed that impactful brand image translated through their mobile efforts. Therefore, they turned to MobileBridge to help them refine customer data, nurture customers as well as reinforce their brand image through the most important medium today, mobile. (more…)
In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. In part 1, I’ll explain how connecting your mobile data with your eCommerce or CRM data unlocks a full 360 view of your customers. This connection enables you to better engage your customers with ultra-personalization. (more…)