With the advent of the internet, it is now possible to buy items from online retailers via computers to now the revolutionary smartphone. With 67% of Millennials and 56% of Gen Xers preferring to shop online rather than in-store, this phenomenon has created the need for companies to provide seamless omnichannel shopping experiences for customers. Hence, we’ll discuss how to create seamless omnichannel shopping experiences for your consumers.
Your customer is your lifeline. As cliche as it sounds, one small mistake could cost your business big time. Rather than looking to the things that make good customers experiences, we’ll negate that and reveal three ways which definitely ensure bad customer experiences. With ever-changing consumer habits with respect to mobile technology, customers expect you to be there every micro moment. It’s no longer about ‘mobile marketing’, but rather ‘marketing in a mobile age’. (more…)
You’re probably well aware that the Marketing Technology landscape has rapidly grown at an unprecedented rate in recent years. With currently over 5000 MarTech vendors to choose from, the solutions are wide ranging from advertising, content, data, social, management, and mobile just to name a few. Despite the growth from 150 vendors in 2011 to 5000 this year, 2017 is proving that marketers need solutions that allow them to excite prospects, differentiate their brand in the crowded marketplace, delight end-users and scale up easily. Here are the key things to consider when looking to purchase your next MarTech solution.
CMOs from across industries met at GBI’s CMO Forum at the University of Oxford in London last week to share ideas and discuss challenges on “Brand Purpose – the Impact of Digital Transformation.” As a gold sponsor of the event, we were proud to have our CEO, Eyal Oster, present “The Mobile Mind Shift,” a presentation on how CMOs should bridge the gap between the offline and online worlds with customer experiences that matter.
The MobileBridge team returned from Future Stores London energised and excited for the next generation retailers. As a Gold Sponsor, the team was able to speak with leaders from some of the most innovative retail companies in the UK, and came back with some great insights.