There are many unique characteristics of mobile marketing. One of which is geo-fencing. If you’re unfamiliar, here’s a list of 4 examples of mobile apps which I believe leverage fantastic geo-fencing. Have you ever been in a certain location and received a triggered notification relevant to that location? You might have experienced a geo-fenced app. (more…)
Despite the cold, rainy day in Palm Springs – it was warmer in Boston when I left for eTail than it was here! – there was some great discussion at the eTail West Mobile Summit regarding how retailers are evolving their customer engagement strategies with mobile tactics. Having the opportunity to host one of the roundtable discussions focused on Proximity Marketing, I picked up some key takeaways on how mobile and proximity technology is impacting retailers. Here’s a quick summary of those discussions. (more…)
Who says building retail apps was easy? Or gaining huge mobile ROI is effortless? In this blog post, we’ll expand on 3 main retail app problems and the main takeaways. (more…)
It’s no surprise that mobile has influenced the change in consumer attitudes, buying/browsing/communication and way of life! Marketers are willing to master mobile, but they’ve had great difficulty in figuring out how to do so. Find out what we believe constitutes good mobile marketing.
Combating the notion that mobile retail is bound to fail, I’d like to counter argue. We’ve reached a MAJOR turning point for mobile retail and I’ll tell you exactly why. Mobile earned 44% of retailers’ online traffic, totaling 31% of sales in 2016 according to a mobile market research firm, App Annie. And there’s plenty more to mention. So to inspire my fellow retailers out there, here are some awesome things that are happening right now in mobile retail. (more…)