How Proximity Marketing Makes for a Better Mother’s Day

How Proximity Marketing Makes for a Better Mother’s Day

Mother’s Day is this Sunday. My question is not what you bought your Mom (hopefully something), but how you purchased that gift for this the special occasion. Apparently, only 24% of internet users said they used mobile for last year’s Mother’s Day shopping. However, this year, brands are looking for better solutions with beacons, geo-targeting and geofencing tactics. While these are exciting technologies to embrace, take into consideration these tips on what you need to know with proximity marketing. Then with the right implementation, you’ll provide the most personalized shopping experiences for customers. (more…)