Loyalty will never be the same. Ever since the introduction of the smartphone, brands are still perplexed on how to use sustain or increase loyal customers. With so much information online and brand choices to choose from, people are turning to their mobile devices to make purchase decisions by the millisecond. In this blog post, we’ll reveal why it’s especially important for Retailers as well as Quick Service Restaurants to deploy an integrated loyalty program in order to compete and win customers. With an integrated loyalty program, the marketer can take full control of their overall omnichannel marketing strategy and therefore, offer the best customer experiences. (more…)
Location technology – or also known as proximity marketing – has changed the way we experience the online and offline world forever. Until recently, we’ve not been able to target people based on location with the power of their mobile device. Thus, location technology is particularly interesting when applied in industries like Retail or Quick Service Restaurants (Fast Food). Both industries have a dire need to fulfill great omnichannel customer experiences, and location-based targeting is a key piece to a successful plan. Here are three ways you can leverage location-based technology to deliver great customer experiences, at the right moment and increase traffic to your stores.
Mobile, the most disruptive tool of the 21st century, is revolutionizing the customer experience both offline and online. And you can’t talk about mobile without talking about push messages. They’ve served a multitude of purposes like alerting customers to an offer, clicking a link to a website, informing news, pick-up notifications, or reminders of a pending item in a mobile basket. These are all good reasons to use push messages; however, with the mere swipe of a finger, users can ignore your push messages faster than they unsubscribe from your email list.
Effective push messages are particularly critical in industries like retail and quick-service restaurants, where the need for engaging with a customer or potential customer at the right moment can make the difference between a sale or not. Many misuse push messaging and end up clumsily spamming users at random times. The ability to integrate push messages into an overall omnichannel customer experience strategy is key. For example, Burger King executed an integrated customer experience strategy to increase sales in the Russian market and capture the highly competitive customer base. Below are three types of push message that they utilized in their omnichannel strategy to engage, delight, and ultimately convert customers.
Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience and deals right on the spot, the competition in fast food is absolutely insane. How does a QSR brand stand out from the crowded marketplace while still maintaining and ideally, growing market share? Look no further. If you’re concerned that adopting new technologies will sabotage traditional couponing methods, we’d like to explain the contrary. It’s not about substituting old couponing methods, but rather augmenting new mobile-first methods that’ll fulfill great omnichannel experiences. And with great omnichannel experiences, customers will stray away from your competitors for something seamless, more meaningful and more economically advantageous. Afterall, who doesn’t like an awesome deal on fast-food triggered straight to their phone?
CMOs from across industries met at GBI’s CMO Forum at the University of Oxford in London last week to share ideas and discuss challenges on “Brand Purpose – the Impact of Digital Transformation.” As a gold sponsor of the event, we were proud to have our CEO, Eyal Oster, present “The Mobile Mind Shift,” a presentation on how CMOs should bridge the gap between the offline and online worlds with customer experiences that matter.