Why You Need an Integrated Mobile Loyalty Program for Your App

Why You Need an Integrated Mobile Loyalty Program for Your App

Loyalty will never be the same.  Ever since the introduction of the smartphone, brands are still perplexed on how to use sustain or increase loyal customers.  With so much information online and brand choices to choose from, people are turning to their mobile devices to make purchase decisions by the millisecond. In this blog post, we’ll reveal why it’s especially important for Retailers as well as Quick Service Restaurants to deploy an integrated loyalty program in order to compete and win customers.  With an integrated loyalty program, the marketer can take full control of their overall omnichannel marketing strategy and therefore, offer the best customer experiences. (more…)

How Mobile Couponing Gains Market Share from Competitors

How Mobile Couponing Gains Market Share from Competitors

Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience and deals right on the spot, the competition in fast food is absolutely insane. How does a QSR brand stand out from the crowded marketplace while still maintaining and ideally, growing market share? Look no further. If you’re concerned that adopting new technologies will sabotage traditional couponing methods, we’d like to explain the contrary. It’s not about substituting old couponing methods, but rather augmenting new mobile-first methods that’ll fulfill great omnichannel experiences. And with great omnichannel experiences, customers will stray away from your competitors for something seamless, more meaningful and more economically advantageous. Afterall, who doesn’t like an awesome deal on fast-food triggered straight to their phone? 
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MobileBridge CEO, Eyal Oster, Presents “The Mobile Mind Shift” at CMO Forum in London

MobileBridge CEO, Eyal Oster, Presents “The Mobile Mind Shift” at CMO Forum in London

CMOs from across industries met at GBI’s CMO Forum at the University of Oxford in London last week to share ideas and discuss challenges on “Brand Purpose – the Impact of Digital Transformation.” As a gold sponsor of the event, we were proud to have our CEO, Eyal Oster, present “The Mobile Mind Shift,” a presentation on how CMOs should bridge the gap between the offline and online worlds with customer experiences that matter.
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