On Monday, December 5th, Amazon surprises us, yet again, with another break-through innovation. It’s called Amazon Go and it’s launching its first flagship store in Seattle early next year. Visitors will be able to pick up the items they need and virtually “walk out” without a cashier, line or check out process. (more…)
Groceries account for 19% of consumer spending as noted by Morgan Stanley Research and AlphaWise. Looking at the US alone, the grocery industry is worth an estimated 675 billion USD. With this lucrative opportunity, there’s no better way to drive this growing industry than with an empowered mobile strategy. Given the fact that 90% of digital time is spent in apps according to ComScore, by leveraging the mobile app opportunity, supermarket apps should offer exceptional mobile experiences to its consumers while driving brand awareness, sales as well as ideally brand advocacy.