Top 5 Travel Apps Tips and What You Can Learn From Them
Ahh, August. It’s that beautiful time of year. Beaches, BBQs, road trips and simply having more time off, the summer is buzzing with a full month left to make last-minute travel plans. Like most consumers, we’re turning towards mobile to make the very best of our travel experiences. Most of all, the figures don’t lie- Expedia reports that “60% of travelers globally say they would be unwilling to go on vacation without a mobile device.”
Consequently, that’s more than half of us who refuse to leave our precious devices behind. Whether we’re checking in United Airlines, researching for a 5-star beach on TripAdvisor, or rating our hosts on Airbnb, we’re using travel apps to make our trips easier and more fun. Tnooz (a travel research firm) claims that “30 million individuals seek travel information via travel apps each month.”
For travel brands, that’s a huge opportunity to gain new customers who are actively using apps as a means for travel. Hence, I’m reminded that 90% of time is spent in apps rather than mobile sites (ComScore). However, are travel brands really delivering a seamless app experience for their consumers? Hardly, if I may say. In fact, according to Tnooz, only 20% of travel brands actually have an app!
Top 5 Travel Apps Tips for both Android and iOS
1. Uber (iOS)
The ultimate unicorn, Uber is a driving service app that has taken over 500 major metropolitan cities around the world with over a billion rides up to date. It provides riders a way to book a ride without paying the same taxi fees. Riders can rate and review drivers or also know as partners. As a helpful travel tool, one can image the convenience of using this app for traveling without bartering taxi drivers.
2. Waze (Android)
Waze is the world’s largest community-based traffic and navigation app. Furthermore, it is a crowd-sourced based app where local users share real-time traffic and road info, saving everyone time and gas money on their daily commute.
3. Yelp (both Android and iOS)
Aside from Google maps, Yelp is a massive crowd-sourced app that gives users local business information. Users can search almost anything local, from doctors, restaurants and parks. Yelp has already accumulated in Q1 2016 100 million reviews from around the world!
4. Google Earth (both Android and iOS)
Traverse around the planet, Google Earth is the ultimate tool to explore the planet from far-away cities to your own backyard, Google Earth enables users to browse through cities, monuments, businesses, roads, borders, places, photos and more. Therefore, the key component is seeing the world as if you’re physically there with a street level view.
5. Trip Advisor (both Android and iOS)
TripAdvisor gathers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools. Therefore, it checks hundreds of websites to find the best hotel prices.
So what do these travel apps offer that make them so cool?
- Offer A Rewards System
Like the top retail apps post, offering an incentive program that encourages users to engage is key. TripAdvisor offers an interesting rewards program for both businesses and travelers. For the guests, submitting honest reviews can give them a chance to win in a drawings or raffles, discounts on future stays or upgrades, coupons, free amenities, etc. For hoteliers or businesses, TripAdvisor brings in over 60 million users per month which is ideal for boosting traffic and brand image for small businesses, big corporate chains and everything in between.
2. Leverage Geo-fencing or GPS-enabled Location Tracking
Although Google Earth leading the pack regarding GPS/geo-coordinated data, this app is extremely powerful in providing its users the right location information. Additionally, it even influences them as they make certain decisions during the research stage in an area in the globe. Imagine tapping into a power like Google Earth where you as a travel brand can target users who are located in a certain geo-range with a mutually exclusive deal catered just for them in that very location?
3. Make the Mobile Experience Easy and Helpful
Uber does a fantastic way of acquiring new partners. They keep riders hooked with an easy booking experiences. When you think about your mobile journeys, think simple. Uber has offered so many different ways for users to book fast, from Facebook messenger bots to no reservations needed, users find it effortlessly to book a ride with Uber. Perhaps you as a travel brand need to revisit your mobile strategy. Most of all, make sure you utilize the right tools in order to build an easy, yet dynamic mobile experience that users will find useful.
Want to learn more how your app can be as useful and sticky as these travel apps?
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