Mobile Commerce Solutions Technology

What is Mobile Commerce and How Does It work?

Mobile commerce is the act of buying goods or services via a smartphone or other Internet-enabled device. When we talk about mobile commerce (or m-commerce), we are referring to this growing consumer trend and its overall importance to customer retention and profitability. The growth of m-commerce can be tied to many factors, including greater adoption of e-Commerce solutions in general, wireless devices that are more secure and more trusted, and the sheer number of wireless devices now on the market.

For many of us, a mobile device is the first thing we touch when we wake up, and the last thing to leave our hands at the end of the day. It shouldn’t come as a huge surprise that mobile commerce now accounts for nearly one-third of all U.S. e-commerce sales, according to an analysis of data from Internet Retailer’s newly published Mobile 50, and is used for banking, traveling, entertaining, money transactions and more.

If you’re not actively using mobile marketing strategies to improve your customer experience, now is the time to start paying attention to mobile commerce trends and start seeking solutions.

How Does Mobile Commerce Differ From e-Commerce?

e-Commerce refers to the selling and purchasing of goods and services online – most often via a website. Mobile commerce is a subcategory of this. The biggest difference is the type of device used for a purchase — it’s mobile e-commerce. As outlined above, mobile commerce transactions include those carried out on a mobile phone, phablet, tablet or even a laptop (as this is a considered a portable device). Mobile commerce transactions may happen directly via a mobile-optimized website or via a mobile application.

Online commerce is no longer restricted to a desktop computer – typically at the home or workplace – sales can now happen anywhere an Internet connection exists. This distinction matters to businesses because the nature of mobile device use allows for more frequent and timely communications customers and more immediate buying decisions.

Why Is Mobile Commerce So Important?

Simple. Today’s consumer expects a seamless shopping experience. They want to <em>feel connected</em> and to have a relationship with the brands and products they choose. Mobile phones are one of the most intimate channels a company has to engage with consumers on a one-to-one basis.

Companies looking to increase value, customer retention, loyalty and revenue should consider optimizing a mobile commerce strategy. This includes more than creating a mobile-friendly website, but looking at how mobile applications can be used to create happier, more engaged, more profitable customers.

Mobile apps deliver up to 54% of all mobile transactions. But that’s only if you invest in proximity and engagement marketing technologies that help you provide push notifications, personalization, promotions, and access to native functionality to create richer consumer experiences.

How MobileBridge Can Help

MobileBridge provides a total mobile commerce solutions for your mobile marketing strategies and accelerates your success by integrating your e-Commerce data with your customers’ mobile activity. This provides a comprehensive view of the customer to allow you to create compelling engagement campaigns (utilizing in-app games, polls & surveys, promotions, and more!) . Increased engagement around these objects results in better data, which in turn feeds better targeting and context. Your customers become loyal fans of your brand, excited to engage with your brand assets, and you see increased revenue.

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