Mobile has changed everything. When I think about life 10 – heck just 5 – years ago, my reliance and addiction to my mobile phone has raised to stalker-obsession levels. But what does “mobile” mean for organizations and how do they adapt to our mobile-device-obsessed culture today?

The beauty of it is – everyone’s adaptation and adoption of “mobile” is a bit different. How we use it, measure it, define success for it – all differs. But therein lies the challenge for organizations to plan and define strategies to not only embrace but also drive real business results through mobile.

That’s why we have kicked off the first annual Mobile Engagement Trends Survey. We want to hear from you on how you address “mobile” for your organization.

Take a few minutes to fill out the brief survey. We’ll show our appreciation by sending you a hot-off-the-presses copy of the final comprehensive report so you can stay ahead of mobile trends in 2017.

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